insights dashboard


 

DESIGN CHALLENGE

Customer feedback feeds are difficult to digest and therefore, unactionable.
 

Results

Web/standalone application for customer insights visualization displaying sentiment frequency and team responsibility.

MVP features include:

  • Multi-platform

  • Customizable categories

  • Top 3 sentiments on load

  • On hover tooltips

  • Data upload tool

My Roles

Creative Direction
Project Management
Research
Sketching
UI exploration
Prototyping

 

CID_DesignProcess.002.jpeg
 

Customer feedback feeds

With an overwhelming amount of customer feedback across iOS, Android and browser, it was difficult to visualize recurring sentiments.

Being able to make this feedback digestible and actionable, teams could then prioritize fixes that would improve Citi’s overall digital experience.

 
 
CID_DesignProcess.003.jpeg
 

visualization research

Understanding the data and how it could be visualized, I researched different types of graphs ending up with a bubble chart that lends itself well for the type and amount of data being analyzed.

 
 
CID_DesignProcess.004.jpeg
 

sketching

As part of the design process, I proceeded to start sketching rough ideas taking into consideration how the data would be consumed for our specific purposes.

 
 
CID_DesignProcess.005.jpeg
 

visual iterations

A first round of designs included a left rail that would display recurring sentiments, organized by number of related comments.

 
 
CID_DesignProcess.006.jpeg
 

VISUAL ITERATIONS

A second round refined the concept and visual direction.

 
 
CID_DesignProcess.008.jpeg
 

final designs

When a final direction was agreed upon, designs were delivered for development.

 
 
CID_DesignProcess.009.jpeg
 

development

We worked closely with a team of developers adhering to a strict timeline and assuring that what was developed matched the designs provided.

 
 
CID_DesignProcess.010.jpeg
 

FEATURES

The MVP implemented displayed information for multiple platforms, included customizable categories, highlighted top 3 sentiments on load, on hover tooltips and a data upload tool.

 
 
 

demo video